Re: [ARSCLIST] Editorial on Radio Broadcast Copyrights

[Tom Fine <tflists@xxxxxxxxxxxxxxxxxxx>]

Hi Mike:

Which labels were those? All the major American labels specifically released broadcast-only 
promotional copies for airplay and made available talent and executives to promote new releases 
on-air. I know in the case of one label that radio airplay was encouraged and 3-way deals were made 
between the record company, local record stores and the radio station to heavily-rotate new releases 
that were on display and/or on sale in the local stores, and special sales reports were prepared to 
track the success of these promotions. The key to making it work was the match store(s) to radio 
audience as certain cliques of fans in some cities would listen to a certain radio program and shop 
in certain stores and if you didn't have it matched up properly the promotion was for naught.

Seems to be anti-profitable not to promote a new product. What was the business model of these 
labels who banned airplay?

-- Tom Fine

----- Original Message ----- 
From: "Mike Richter" <mrichter@xxxxxxx>
To: <ARSCLIST@xxxxxxxxxxxxxxxx>
Sent: Saturday, March 08, 2008 5:37 PM
Subject: Re: [ARSCLIST] Editorial on Radio Broadcast Copyrights


> Dan Nelson wrote:
> > It seems to me this may be a case of artists shooting
> > themselves in foot.  Having been involved in radio we had  gazillions of
> > record promotion men delivering boxes of promotional
> > records and some suggested artists they would like to
> > see  played ...   why because it  made money for the
> > artist and record co's.
>
> That seems quite likely for some artists in some fields, but there are classical music labels 
> which explicitly prohibit broadcast - or did in the LP era.
>
> Mike
> --
> mrichter@xxxxxxx
> http://www.mrichter.com/