Re: [ARSCLIST] Audio compression on radio, was Re: [ARSCLIST] Libraries disposing of records

["Rollin' Recording" <lou@xxxxxxxxxxxxxxxxxxx>]

Hey John,

   Speed did indeed mean faster tempo, but the extra time did mean "more 
hits, more often"
not to mention more spots.  As the venerable Hudson and Harrigan on KILT in 
Houston used to parady the station GM who said "Give me commercials, a 
thousand a day, I don't care as long as they pay."

Lou Houck
Rollin' Recording


----- Original Message ----- 
From: "John Ross" <johnross@xxxxxxxxxxx>
To: <ARSCLIST@xxxxxxxxxxxx>
Sent: Sunday, January 07, 2007 12:46 PM
Subject: Re: [ARSCLIST] Audio compression on radio, was Re: [ARSCLIST] 
Libraries disposing of records


> >Well, back in my youth of AM mono car radios, they tinkered with speed
> > rather than volume...the whole idea was to play records 5% or so fast,
> > leaving more time for (profitable) commercials...
>
> Extra time wasn't the issue -- they could have accomplished the same thing 
> by playing one less record per hour. But when a station increased the 
> speed, it also sped up the tempo, which meant that the same record on the 
> competing station would sound slower. The program directors hoped that 
> their listeners would think "everything sounds better on KLUNK than it 
> does on KRUD."
>
> John Ross