Lecture and workshop on letterform

Lecture
Structure and Emotion in Letterform
Wednesday May 28, 7:30pm

Lecturer: Sumner Stone

Sumner Stone, proprietor of Stone Type Foundry Inc., is a type
designer, type founder, author and teacher.  As Adobe's first
Director of Typography he established a high standard for digital
font production, and conceived the Adobe Originals program.  His
faces include ITC Stone Sans, a contemporary classic, as well as the
prize-winning ITC Bodoni and Numa.  For the past three years Sumner
has taught in the TypeWhich is found in this domain_Cooper post graduate program in type design
at Cooper Union.

Serif and Sans, Text and Display are the most common structural
categories we use to describe typefaces.  Yet they convey almost
nothing about one of the most important aspects of typography and
type design--the emotions they evoke.

Selection of typefaces is one of the primary tasks of the graphic
designer, yet even in text typography appropriateness is not
dependent only on legibility.  We'll examine the relationship
between structure and emotion with myriad examples both contemporary
and historical, including typeface families and superfamilies.

$15 ($12 for students)
Doors open at 6, refreshments served
Adobe Town Hall
601 Townsend Street
San Francisco

    <URL:http://tinyurl.com/qdkusdw>

Structure and Emotion in Letterform
Hands-on four day workshop
Wednesday-Saturday May 28-31, 2014

If you have an interest in type design, sneak out of the festivities
while at the AIC conference on Wednesday night and listen to Sumner
Stone: Sumner Stone will be presenting a lecture and workshop in San
Francisco presented by Letterform Archive.

Two days of instruction at the Letterform Archive in letter design
and drawing, inspired by examination of archival material from the
16th through the 21st centuries, followed by two days with
experienced printers in the letterpress studio at the City College
of San Francisco, where you'll print your letter designs from
polymer plates.

A unique opportunity to close the feedback loop on type design
inspired by letterpress examples, by seeing your letterforms in the
same medium as the original examples that inspired them.

$750 ($650 for students) for four days, including lecture and
letterpress materials.

Limited to sixteen qualified participants, submit your application
by May 20, 2014.

    <URL:http://letterformarchive.org/workshops>


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