Workshop on promoting cultural collections

The Conservation Center for Art and Historic Artifacts (CCAHA)
presents:

    Telling the Story: Promoting Cultural Collections
    Philadelphia, PA - September 25, 2006

    Monday, September 25, 2006

    Pennsylvania Hospital, Zubrow Auditorium
    800 Spruce Street
    Philadelphia, PA

    9-9:30am    Registration and Coffee
    9:30am-4pm  Workshop

Cosponsored by:

    Pennsylvania Hospital Historic Collections

This workshop will focus on strategies for museum, archives, and
library professionals to effectively use marketing and public
relations to tell the stories of their collections throughout the
year, and not just during special exhibitions. It will present the
basic components of a public relations program, examine strategies
that have worked for other institutions, and tackle some challenging
situations drawn from the audience.  In addition, a panel of museum
professionals will be on hand to share their personal success
stories.

Speakers

    Keltie Hawkins, Marketing and Communications Manager at the
    Conservation Center for Art and Historic Artifacts, has served
    as a key player in creating a newsletter for the Center,
    redesigning the Center's website, garnering increased press
    coverage, and producing a video in collaboration with WHYY,
    Philadelphia's local public television station, on the
    conservation treatment of John James Audubon's Birds of America.
    Before coming to the Center, she worked as a Marketing Assistant
    and as a Sales and Exhibits Coordinator at the Brookings
    Institution, as Marketing Associate at Counterpoint Press
    (Washington, DC), and as an Editor for Running Press in
    Philadelphia.

    Lee Price, Director of Development at the Conservation Center
    for Art and Historic Artifacts, has worked as a fundraising and
    marketing consultant for many regional and national cultural
    institutions.  Over the past 18 years, he has helped to raise
    over $30 million in federal, state, and private funding for
    nonprofit organizations in the Philadelphia area.  Before
    entering the nonprofit field in the late 1980's, he served for
    four years as publisher and editor of a tourist newspaper for
    the Bucks County region.

Workshop brochure and registration form:
<URL:http://www.ccaha.org/workshop_cal.php>

If you have special needs, please contact CCAHA three weeks prior to
the workshop date so that accommodations can be made.

This workshop is partially subsidized through funding from the
William Penn Foundation, the Dolfinger-McMahon Foundation, the
Independence Foundation, and The Claneil Foundation.

For information about CCAHA, its programs and services, see
<URL:http://www.ccaha.org> or contact CCAHA's
Preservation Services Office at 215-545-0613 or ccaha [at] ccaha__org.


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                  Conservation DistList Instance 20:12
                 Distributed: Friday, September 1, 2006
                       Message Id: cdl-20-12-014
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