Workshop on promoting cultural collections

The Conservation Center for Art and Historic Artifacts (CCAHA)
presents:

Telling the Story: Promoting Cultural Collections
Held at Pennsylvania Hospital, Zubrow Auditorium
800 Spruce Street
Philadelphia, PA
Monday, September 25, 2006

9-9:30am            Registration and Coffee
9:30am - 4pm        Workshop

Cosponsored by:
Pennsylvania Hospital Historic Collections

This workshop will focus on strategies for museum, archives, and
library professionals to effectively use marketing and public
relations to tell the stories of their collections throughout the
year, and not just during special exhibitions. It will present the
basic components of a public relations program, examine strategies
that have worked for other institutions, and tackle some challenging
situations drawn from the audience.  In addition, a panel of museum
professionals will be on hand to share their personal success
stories.

Speaker Information

    Keltie Hawkins, Marketing and Communications Manager at the
    Conservation Center for Art and Historic Artifacts, has served
    as a key player in creating a newsletter for the Center,
    redesigning the Center's website, garnering increased press
    coverage, and producing a video in collaboration with WHYY,
    Philadelphia's local public television station, on the
    conservation treatment of John James Audubon's Birds of America.
    Before coming to the Center, she worked as a Marketing Assistant
    and as a Sales and Exhibits Coordinator at the Brookings
    Institution, as Marketing Associate at Counterpoint Press
    (Washington, DC), and as an Editor for Running Press in
    Philadelphia.

    Lee Price, Director of Development at the Conservation Center
    for Art and Historic Artifacts, has worked as a fundraising and
    marketing consultant for many regional and national cultural
    institutions.  Over the past 18 years, he has helped to raise
    over $30 million in federal, state, and private funding for
    nonprofit organizations in the Philadelphia area.  Before
    entering the nonprofit field in the late 1980's, he served for
    four years as publisher and editor of a tourist newspaper for
    the Bucks County region.

Workshop brochure and registration form can be accessed at:
<URL:http://www.ccaha.org/workshop_cal.php> (download may take a few
moments)

Please Note: If you have special needs, please contact CCAHA three
weeks prior to the workshop date so that accommodations can be made.

Funding: This workshop is partially subsidized through funding from
the William Penn Foundation, the Dolfinger-McMahon Foundation, the
Independence Foundation, and The Claneil Foundation.

For information about CCAHA, its programs and services, please visit
<URL:http://www.ccaha.org> or contact CCAHA's Preservation Services
Office at 215-545-0613 or ccaha [at] ccaha__org.

Erika Suffern
Conservation Center for Art and Historic Artifacts
264 South 23rd Street
Philadelphia, PA  19103
215-545-0613
Fax: 215-735-9313


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                  Conservation DistList Instance 20:4
                 Distributed: Wednesday, July 19, 2006
                        Message Id: cdl-20-4-012
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