Courses on conservation

AIC is pleased to announce new offerings of two online courses,
"Establishing a Conservation Practice" and "Marketing for
Conservation." Full descriptions, including technical requirements,
time expectations, costs, and information on learning styles, are
available at
<URL:http://aic.stanford.edu/education/workshops/index.html>

Establishing a Conservation Practice

   "Establishing a Conservation Practice" is designed to meet the
    needs of conservators who wish to own or manage a professional
    conservation business. In this course, you will encounter
    readings, case studies, work sheets, presentations, and
    exercises to get you thinking and planning for success. On-line
    discussion forums allow you to draw on the combined experience
    of other participants, the course facilitator, and select
    outside experts. Best of all, "Establishing a Conservation
    Practice" comes to you.  All you need is a computer with
    Internet access and you are ready to learn.

   "Establishing a Conservation Practice" is a four-week course. The
    course will begin on Thursday, January 26, 2006 and continue,
    with new activities and discussions each week, through February
    22, 2006.  Course materials will remain available to
    participants through March 21, 2006.

    What the course will cover:

        Week 1      Defining a Practice
        Week 2      Establishing a Practice
        Week 3      The Finances of a Practice
        Week 4      Organizing a practice

        In this course, you will learn to:

    *   Recognize the advantages and drawbacks of private practice

    *   Identify and define the documents that provide short and
        long term business guidance

    *   Understand the advantages and drawbacks of various business
        structures, such as sole proprietorship, partnership, and
        corporation

    *   Understand the role of legal, accounting, finance,
        marketing, employment, and other expertise in business
        management and maintenance

    *   Use model documents and spreadsheets to plan your business

    *   Locate additional resources on the internet and elsewhere to
        assist in setting up a private practice

Special note to international participants:  This course is
primarily designed for conservators seeking to begin a private
practice in the United States.  Because legal and taxation
environments vary from one country to another, some material
(perhaps 20%) will not be applicable outside the U.S.

Marketing for Conservation

    AIC is pleased to announce an online course, "Marketing for
    Conservation," to meet the needs of conservators who own or
    manage a professional conservation business or laboratory.   In
    this course, you will encounter readings, case studies, work
    sheets, presentations, and exercises to get you thinking and
    planning for ways to define what services you offer, and then to
    connect those services with customer's needs.  Online discussion
    forums allow you to draw on the combined experience of other
    participants, the course facilitator, and select outside
    experts.  Best of all, "Marketing for Conservation" comes to
    you.  All you need is a computer with Internet access and you
    are ready to learn.

    "Marketing for Conservation" is a four-week course.  The course
    will begin on Thursday, February 23, 2006 and continue, with new
    activities and discussions each week, through March 22, 2006.
    The course site will remain available for reference and
    downloads through April 20, 2006.

    What the course will cover:

    *   How to define your business
    *   Advantages and drawbacks of various marketing methods
    *   How to research your environment and potential customer base
    *   Strategies for networking
    *   Principles of effective printed materials
    *   How to track results from marketing efforts
    *   Legal and ethical issues involved in marketing
    *   How to leverage new business from your existing client base

By completing the exercises in this course, participants will
develop many components of a workable strategic marketing plan for
their practice or laboratory.

To register for either course: More information and registration
forms are available in the "Education" section of the AIC website at
<URL:http://www.aic-faic.org>, or contact:

    Eric Pourchot, Ph.D.
    Program Officer, Professional Development
    American Institute for Conservation
        of Historic and Artistic Works
    1717 K Street NW,  Suite 200
    Washington DC 20036
    202-452-9545, extension 12
    Fax: 202-452-9328
    epourchot<-a t->aic-faic< . >org


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                  Conservation DistList Instance 19:29
                 Distributed: Tuesday, December 6, 2005
                       Message Id: cdl-19-29-018
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