NFL Films is a vast enterprise. Every game has been filmed/taped/recorded since the early 60's and probably before that. They have a large production staff, and probably work in conjunction with team scouting/production staff. Remember that each team also has a well-funded media department and dissecting "film" of the previous games and of the upcoming opponent are long-established parts of football. Given the NFL's reputation for well-funded, well-staffed and efficient media/marketing, they are probably on the vanguard of how to do this for maximum profitability. Also, the NFL is a showcase of a commercial organization that values and contantly profits from its history and archived media. Indeed, its marketing legitimacy (and much of its popularity in mainstream America) is based on the tradition and history. Big Music could spend years at the school of how to do it right by interning with the NFL.
BTW, the NFL is a fascinating thing in and of itself. The league is the most socialist of sports organization, with most revenue shared between highly profitable large-market teams and not-so-profitable small-market teams, and it is the most financially successful. The lucrative TV package is what subsidizes the small-market teams and the draft rules and salary cap maintain rough parity so in most years, about half the teams stand a legitimate shot of getting to the Superbowl (in some years more, in some years fewer). This guarantees a wide-spread and mainstream audience -- indeed the only place where NFL teams seem to have trouble thriving is Los Angeles, which is hardly mainstream anymore. There is a tradition of multi-generation family ownerships, although that is changing and the business is more crass and gauche because of it. I think they've overplayed their marketing hand in recent years, and run the risk of infuriating people the way Disney does, although studies show that young people don't even notice invasive and annoying over-marketing the way folks in my age bracket do.
If you can stand the hype, enjoy the Superbowl tomorrow. If the score is tied or close at half-time, I predict an exciting ending. But either team could blow it open and either team could not show up half-hearted, and then all that's left to watch are the commercials! Am I the only audio geek who is also a rabid football fan?
-- Tom Fine
----- Original Message ----- From: "Steven Smolian" <smolians@xxxxxxxxx>
To: <ARSCLIST@xxxxxxxxxxxxxxxx>
Sent: Saturday, February 03, 2007 11:19 AM
Subject: Re: [ARSCLIST] Some YouTube stuff that may be of interst
Speaking of dealing with large quantities of old materials, did you notice the National Football League now has each play of the season recallable on video instantlyl? This is a cataloging challenge of great complexity with similarities in scope to those related to music and recordings. Has anyone an informed idea of how this was accomplished? Using team names and uniform numbers, perhaps? Is this something we can learn from?
Steve Smolian
----- Original Message ----- From: "Marcos Sueiro" <mls2137@xxxxxxxxxxxx>
To: <ARSCLIST@xxxxxxxxxxxx>
Sent: Saturday, February 03, 2007 10:49 AM
Subject: Re: [ARSCLIST] Some YouTube stuff that may be of interst
That seems to be the business model of many newspaper and periodical web sites: current items for free, but pay (or at least register) for the archive. If this spreads to media-posting web sites, as Tom suggests, it means that it will be the archive (back catalogue, legacy) materials that will be generating the revenue: exactly the opposite of what the current model is for the entertainment industry. I daresay that librarians, archivists, and even collectors, with their experience in dealing with large quantities of old materials, could then be very valuable people for such companies. Not to mention the libraries, archives, and private collections themselves.
Marcos
Tom Fine wrote:Also note that GE/NBC has cracked down on YouTube. Pretty soon, it will be back to being what it started out as -- a bunch of boring junk from kids with video cameras. The copyright owners will want to distribute video for pay or for free on their own websites. And YouTube's inventors will turn out to be the cleverist of the dot-bomb zillionaires for selling at just the right time for maximum hype-dollars (although that title may forever belong to Mark Cuban, who invented a now-dead audio site and sold it for megabux to Yahoo when they panic'd about Real Networks stealing the whole streaming audio show; now Cuban is a loud and obnoxious basketball team owner).
By the way, I have been impressed and pleased by the growth of video podcasts available free via iTunes. Most of the Sunday political talk shows are now available either as audio or either video or audio podcasts. I believe that eventually network TV shows will go this way -- have a podcast available with commercials for free during perhaps a 2-week period surrounding the original broadcast and then have the episode available without commercials for a couple of bucks forever afterward. When that happens, it'll sure put the last nail in the coffin of most VHS decks and probably kill off TiVo too.
-- Tom Fine
----- Original Message ----- From: "Marcos Sueiro" <mls2137@xxxxxxxxxxxx>
To: <ARSCLIST@xxxxxxxxxxxxxxxx>
Sent: Saturday, February 03, 2007 9:12 AM
Subject: Re: [ARSCLIST] Some YouTube stuff that may be of interst
Bert,
I don't think it makes a difference. If the audio is under copyright, it is illegal to post it. I believe you are also required to state the copyright owners.
This is a related article from this week:
Viacom wants its clips removed from YouTube
Associated Press Published February 3, 2007
NEW YORK -- Media company Viacom Inc., which owns the cable networks MTV, VH1, Nickelodeon and the Paramount Pictures movie studio, asked YouTube on Friday to remove more than 100,000 unauthorized clips from its hugely popular video-sharing site.
Viacom said in a statement that after several months of talks with YouTube and its corporate parent, the online search leader Google Inc., "it has become clear that YouTube is unwilling to come to a fair market agreement that would make Viacom content available to YouTube users."
Viacom said that YouTube and Google had failed to deliver on several "filtering tools" to control unauthorized video from appearing on the immensely popular site.
The company was now asking YouTube to take the clips down, but stopped short of filing a lawsuit.
Under federal copyright law, online services such as YouTube are generally immune from liability as long as it responds to takedown requests such as these, which YouTube often does. Less clear legally is what happens when another user posts the same video, something commonly done on the free video-sharing site.
YouTube said in a statement that it would comply with the request from Viacom and said it cooperates "with all copyright holders to identify and promptly remove infringing content as soon as we are officially notified."
The company also said it was "unfortunate that Viacom will no longer be able to benefit from YouTube's passionate audience which has helped to promote many of Viacom's shows."
In November, YouTube agreed to delete nearly 30,000 files after the Japan Society for Rights of Authors, Composers and Publishers complained of copyright infringement.
Some media companies such as CBS Corp. and General Electric Co.'s NBC Universal have made deals to allow YouTube to use video clips from their programming, but others have yet to agree with the site over ways of being compensated for the use of their copyrighted material.
Universal Music Group, a division of French telecommunications giant Vivendi SA, had threatened to sue YouTube for copyright infringement, saying it was a hub for pirated music videos, but later reached a licensing deal with them last year.
Despite Viacom's problems with YouTube, the company's MTV Networks division reached a licensing deal last year with Google that allows the search company's video service to use clips from MTV and its sibling networks under a revenue-sharing agreement.
Bertram Lyons wrote:Does the fact that this is a home video alter the issues of copyright? If he were to do the same thing (i.e. digitize his 78 collection) and publish it online as an audio database with full sound files (instead of home video), would he be under any sort of copyright violation with the particular labels and songwriters associated with said recordings?
Just curious -
Bertram
-------- Original Message -------- Subject: [ARSCLIST] Some YouTube stuff that may be of interst From: Roger and Allison Kulp <thorenstd124@xxxxxxxxx> Date: Fri, February 02, 2007 10:06 pm To: ARSCLIST@xxxxxxxxxxxxxxxx
http://www.youtube.com/profile_videos?user=78MAN&page=1
I will admit the guy has a lousy player,and some of his records aren't the best shape.
I have a better condition "Move It !" 78 myself,but it is interesting,
Roger
"If you're not on somebody's watchlist,you're not doing your job"
Dave Von Kleist
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