Re: [ARSCLIST] CD versus Download was "All hail the analogue revolution..."

[Mike Richter <mrichter@xxxxxxx>]

Tom Fine wrote:
> Hi Steven:
>
> I think you should do some research. The record industry is completely 
> youth oriented and baby boomers do not buy the bulk of the products. 

May I suggest that the issue is not majority opinion but sufficient 
interest. That is, modern marketing is to the world not to the 
neighborhood. When one needed to find customers within walking distance 
of a shop, percentage interest was paramount. Even today, the major 
corporations in any field are concerned about market share.

But when distribution costs are modest and interest is intense among a 
few, a business can do very well indeed with a tiny fraction of the 
world market. So EMI or Sony/BMG may turn up its corporate nose at the 
market for a niche product, but a specialist publisher may thrive with 
the same customer base.

My primary interest in music is classical vocal. The industry players 
offer nothing at all to me - Andrea Boccelli and Renee Fleming are 
darlings of their product lines and neither has a significant place in 
my collection. The relatively few recordings I buy come from labels the 
majors do not know at all, such as Opera Rara and Andante (recently and 
deservedly defunct). The market leader in classical recordings is a 
label known to very few of the 'youth', Naxos.

Mike
--
mrichter@xxxxxxx
http://www.mrichter.com/