Seminar on museum profitability

Museums Association Seminar on museum profitability

    <URL:http://www.museumsassociation.org/find-an-event/c2%2f12?utm_source=ma&utm_medium=email&utm_campaign=29082012#.UEZ3PcyLzcA.twitter>

Contact: lorraine<-at->museumsassociation<.>org

This one-day Museum Practice seminar looks how museums of all sizes
can make a profit through their retail operations and keep customers
coming back.

You will take away practical advice and knowledge from some of the
top names in the museum retail sector on how to strike the right
balance between culture and commerce.

Presentations and new case studies will cover a broad range of
topics including licensing; commissioning; visual merchandising;
e-commerce.

Speakers include:

    Shirley Jackson
    Commercial director
    English Heritage

    Saskia Boersma
    Brand development manager
    Transport for London

    Roderick Buchanan
    Director of buying and retail
    The British Museum
    Company

    Ian Herdman
    Visual merchandising and display consultant

    Camay Chapman-Cameron
    Managing director
    Fitzwilliam Museum Enterprises

Who is it for? Managers, curators and staff with commercial interest
or responsibility Anyone working in retailing and marketing
Development managers looking for fresh ideas for raising additional
income.

What will I learn?

    Ways to develop and expand your brand within retail activities
    How to developing profitable licensing lines
    Commissioning and buying products that fit your audience profile
    Increasing sales and margins through simple but effective visual
    merchandising techniques
    Retail strategies and financial controls

    The pros and cons of e-commerce

This seminar is being run in conjunction with the Association for
Cultural Enterprises (ACE)

    <URL:http://www.acenterprises.org.uk>

and their members can pay at the discounted Museum Association
members' rate.


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