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Subject: Workshop on promoting cultural collections

Workshop on promoting cultural collections

From: Kelly Ferguson <pso>
Date: Thursday, September 20, 2007
Program and registration information for CCAHA's upcoming program,
Marketing and Media: Promoting Cultural Collections, is available
below and at <URL:>.

The Conservation Center for Art and Historic Artifacts (CCAHA)

Marketing and Media: Promoting Cultural Collections

Held at and co-sponsored by
Pennsylvania Horticultural Society, McLean Library
100 N. 20th St. (20th and Arch Streets)
Philadelphia, PA  19103
November 2, 2007

9 am - 9:30 am          Registration, coffee and refreshments
9:30 am - 4:30 pm       Program

How can your institution best market its unique and special
collections? This one-day program will address strategies for
cultural institutions to effectively use in-house promotions and
media and public relations to raise awareness of their collections.
Speakers will discuss promotional materials, including newsletters,
brochures, and annual reports; branding; media relations and writing
a press release; and designing and using websites effectively. A
panel of media experts will conclude the program with presentations
on getting the media interested and an opportunity for questions and

Speakers and Panelists

    Gene Castellano
    Vice President for Marketing and Communications
    Cabrini College

    Geoff DiMasi
    Principal, P'unk Avenue

    Nessa Forman
    Marketing and Communications Consultant and Former Vice
    President, Corporate Communications and Public Affairs, WHYY

    Lee Price
    Director of Development, Conservation Center for Art and
    Historic Artifacts

    Michael Smith
    Director, Graduate Program in Professional Communication,
    Department of Communications, La Salle University

    Cara Schneider
    Media Relations Director, Greater Philadelphia Tourism Marketing
    Corporation (GPTMC)

    Allison Trimarco
    Principal, Consulting for Nonprofits

CCAHA is a non-profit conservation laboratory serving other
non-profit cultural, educational, and research institutions, as well
as private individuals and organizations throughout the United
States. Founded in 1977, CCAHA specializes in the treatment of works
of art and historic artifacts on paper, such as prints, maps,
posters, historic wallpaper, photographs, rare books, scrapbooks,
and manuscripts, as well as parchment and papyrus. CCAHA also offers
on-site consultation services, educational programs and seminars,
emergency assistance, and internships and fellowships.

264 South 23rd Street
Philadelphia, PA 19103 USA
Fax: 215-735-9313
pso [at] ccaha__org

For information about CCAHA and for additional program registration
forms, please visit our website at <URL:>.

The Pennsylvania Horticultural Society (PHS), a not-for-profit
membership organization


    **** Moderator's comments: The above URL has been wrapped for
    email. There should be no newline.

founded in 1827, motivates people to improve the quality of life and
create a sense of community through horticulture. PHS's McLean
Library supports the horticultural and urban greening activities of
the staff, and welcomes novice gardeners, experienced
horticulturists, scholars, students and Society members.

Funders: These programs are partially subsidized through funding
from the William Penn Foundation, Independence Foundation, the
Gladys Krieble Delmas Foundation, and the National Endowment for the

Kelly Ferguson
Office Assistant
Conservation Center for Art and Historic Artifacts
264 South 23rd Street
Philadelphia, PA  19103
Fax: 215-735-9313

                  Conservation DistList Instance 21:23
                Distributed: Sunday, September 23, 2007
                       Message Id: cdl-21-23-019
Received on Thursday, 20 September, 2007

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