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Re: [ARSCLIST] Record Business vs. Music Business: The Shakeout Continues.



Bob Olhsson wrote:

-----Original Message-----
From Dismuke: "... My guess is the artists themselves will
be the ones who will finance their own recordings and
they will basically beg people to take/and or listen
to them in the exact same way that companies today are
eager to pay for and hand out their brochures,
business cards and advertisements to as many people as
possible."

And where exactly do you propose that artists are likely to get this money
not to mention enough experience to learn how to communicate effectively? My
guess is that most will choose a different career except for the few who can
attract corporate patronage. To a great extent this has already happened and
the result is the new music that nobody considers worth buying we hear on
commercial radio.

Once you get past all of their flowery, romantic populist sounding
propaganda about the internet, the Silicon Valley investment banking
community has killed the goose that laid the golden egg in order to float a
few more initial public offerings fueled by offering yesterday's music for
free. The biggest losers are tomorrows music fans and the next generation of
gifted performers.


Bob Olhsson Audio Mastery, Nashville TN Mastering, Audio for Picture, Mix Evaluation and Quality Control Over 40 years making people sound better than they ever imagined! 615.385.8051 http://www.hyperback.com



*******

Bob, go to the Disc Makers website and you'll see that having about 500 CDs pressed and packaged only runs around $1000 (and I'm being very general here) with many options. The rest is up to the performer, as quoted above. With the internet being what it is today marketing can be only a small problem.
As has been noted before, when the majors collapse the indys and the performers fill the gap and the businesses - the music busines, the record business & the publishing business - begin another cycle. The technology usually rises to meet the indy demands within a few years of the major's collapse.
Effective communication can either be learned or taking on someone to hustle for them on spec, or for a percentage of the action. Thus we have managers, shills, promotions managers, accountants and all that hoopla.
We won't even get into the production and sales of the swag (where most of the touring money comes from)!
Mal Rockwell



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