One more thing...this "louder must be better" FM-signal attitude is based mainly on one specific segment of the listening demographic...the idi...er, listeners... who put thousand-watt systems in their motor vehicles, turn the bass control as far up as it goes, and then demonstrate their "manhood" by cruising their cities playing the bass lines of "Urban Dance" hits to a kilometer-square audience through rolled-up windows (and deafening themselves in the process, so the high volume levels eventually become a necessity so they can hear SFA!)